The final result is a unique, recognizable and effective branding system for the Baker Animal Hospital. A strong point of this project is the brand 
system is very versatile while still being recognizable, making it 
perfect for continued development to match customer needs 
and future developments.

The process began by establishing an primary logotype, some icons and symbols, a functional colour palette and then a secondary type face. From there, after the client approved of the style, I refined all logo and symbols before starting marketing research, and planning development of key brand applications.