This project involves designing an informative brochure for the graphic design program at Dawson college. The focus being developing a clean visual style, and strong grid to most effectively convey the information in a digestible, professional and visually pleasing way.
The final result is an eye-catching visual style that works for the diverse target audience and effectively conveys all the information in a comprehensible and well-organized manner. Creating visual styles for printed publication projects is one of my favourite workflows!
The brochure must be visually eye-catching to attract attention, while delivering exceptional craftsmanship and a professional feel. Operating as both advertising and information for the college program, both visual quality and effectiveness of the layout and information are key in creating a positive client experience. The initial mandate for the project was to conceptualize and design a brochure, containing roughly 48 pages of content and a unique front and back cover. The primary challenge to be addressed was maintaining appeal to the diverse target audience of future students and parents.
