The result is a collection of diverse products and brand applications, maintaining a strong and modern visual identity. Executing this project acted as a reminder to myself of the importance and value of effective and extensive research. Many of the ideas and visuals concepts employed in the final branding were figured in my early research and ideation phases. Branding will always be one of favorite forms of design, especially modern,  unique, or businesses that reasonate with me personally!

This project entailed extensive visual ideation, exploration and semi-comps, to ensure the client was satisfied with the identity before creating all the brand applications. After brainstorming visuals relating to the brands values, a planet with rings was chosen as the basic visual inspiration, representing the brands other-worldiness when it comes to creativity and their boldness of execution. The primary logo uses the brands deep blue, and features strong secondary type to balance out the visual strength of the logo.